
About Open to All
Open to All (OTA) is a nonprofit program that helps businesses thrive by creating environments where customers, employees and vendors can feel a true sense of belonging and be valued and respected for who they are. Together, we transform work environments, businesses, and industries.
ABOUT OUR COALITION
What is Open to All?
Partnership and support through your toughest challenges. We know belonging is not one size fits all.

Collaboration & Innovation
Open to All brings DEI professionals and companies together to build more inclusive workplaces through a supportive peer environment. By joining OTA, companies can learn from, collaborate and even innovate with each other, rather than facing each new challenge alone. We offer peer collaborations and a wide range of resources that have a meaningful impact.

For Businesses & Consumers
We focus on companies with a B2C presence. We meet the current moment and understand this is a fast-paced, challenging business and political environment in which many corporations can struggle with aspects of their DEI work—from rapid response to budget cuts to how to move forward in a changing legal landscape.

Here to Help You Succeed
Our nonprofit status means our focus isn’t on selling services but on creating a more inclusive world by sharing practices and solutions that work. At OTA, we offer more than advice—we offer real partnership.
COMMUNITY & COLLABORATION
Coming Together vs. Going Alone
As a belonging professional, you know how challenging, complex and isolating work can be.
OTA’s strength lies in our collaborative approach. OTA connects you with top DEI professionals who can provide fresh perspectives on your toughest challenges. At OTA, business leaders share best practices and deepen their mission together.

✴
“This work is hard. Open to All offers a safe, authentic, trusting community. It’s like it’s coming in from the rain. We can have access to other leaders, which is helpful. We build relationships, and OTA is a rolodex. There’s so much to be gained from other leaders.” — Open to All member
Our Approach
Belonging initiatives are becoming increasingly complex to navigate. Our approach is rooted in partnership and support as opposed to lecturing or blaming companies for not being further along or for not being perfect.

1
Companies of all sizes
We work with a range of companies including those who are innovating belonging practices and integrating them throughout every part of their company, to those who are struggling in the current political environment or who don’t have full C-suite buy-in.
2
Go at your own pace
We understand public engagement isn’t for everyone. We have options for companies including those who want to publicly be on the forefront—as well as those who want to participate, but not publicly.
3
Innovation and support
Open to All’s mission and approach are to help companies that are authentically on the journey to create a culture of belonging. OTA helps companies not only successfully navigate today’s complexities—but innovate and thrive.
From our Members
✴
“We’ve taken Open to All’s Inclusion and Belonging playbook and begun to utilize that information and data in our conversations with senior leaders to build support for DEI in ways the teams haven’t thought about.”
✴
“When we joined Open to All, we were able to clearly and loudly communicate to our organization that we do not tolerate hate or discrimination in our stores.”
✴
“There are times where other business priorities distract us from our DEI commitments, so the challenge is ensuring DEI is truly a focused commitment that is rooted in business & cultural impact.”
For program details, visit our Membership section »

2024 Impact Report
The last two years have seen an unprecedented backlash toward diversity, equity, and inclusion initiatives.
Nevertheless, Open to All remains steadfast in the effort to build a more inclusive nation and world, offering programs and resources that can support partners during these challenging times.
This report demonstrates how Open to All has continued to grow and highlights the offerings that helped cultivate best practices within companies.
In addition, it reviews the Mitigating Racial Bias in Retail Charter collaboration, showing how Open to All bolsters diversity, equity, and inclusion initiatives for retailers nationwide.
Lastly, drawn from interviews with Open to All’s Leadership Circle partners and a coalition-wide survey, this report provides an overview of key trends and concerns facing DEI work moving forward.
FREQUENTLY ASKED QUESTIONS
What is Open to All?
Open to All® is the nationwide public engagement campaign to build awareness and understanding about the importance of our nation’s nondiscrimination laws—and to defend the bedrock principle that when businesses open their doors to the public, they should be Open to All®.
The Open to All® campaign was developed by and is a project of the Movement Advancement Project, an independent think tank that provides rigorous research, insight and analysis that help speed equality and opportunity for all.
Businesses and other members that declare they are Open to All® and sign the pledge do so voluntarily and at their own discretion. Open to All® does not certify and cannot guarantee members’ compliance with the pledge as part of their participation in Open to All®. However, Open to All® reserves the right to refuse or immediately terminate membership of any business, entity or person that, in our sole discretion, does not embody the values of Open to All®.
Additional Questions
For more information on how you can join Open to All or for general inquiries, email info@opentoall.com.
For press inquiries, please contact press@opentoall.com.