Dear Holiday Shopper, 

Open to All® believes we all should be safe, respected, and welcome whenever we enter a business. We also understand that doesn’t always happen. According to SEPHORA’s landmark Racial Bias in Retail Study, two in five U.S. retail shoppers have personally experienced unfair treatment on the basis of their race or skin tone. And shoppers of color are three times more likely than white shoppers to feel most often judged by their skin color and ethnicity.

Open to All® is a campaign to transform America towards a shared vision that everyone should be welcome regardless of race, ethnicity, national origin, sex, sexual orientation, gender identity and expression, immigration status, religion, or disability. We believe we all have something to contribute. We believe we can all learn from one another. We believe when businesses commit to supporting their employees, customers, and communities, we all benefit. 

Our members put competition aside so they can share best practices to create inclusive and equitable businesses. This is a journey our community has committed to taking together, and we have over 750,000 business members working in coalition to welcome you this holiday season.

This holiday season, we’re asking you to support the businesses that support you.

[read more]We’re thrilled to share our 2024 Open to All Holiday Gift Guide. The exciting products in our gift guide are enticing enough. You’ll discover Hanukkah gifts, stocking stuffers, and office gifts — something for everyone on your list. You will also shop with the confidence that all these products come from small businesses and companies that are invested in you as customers and communities.  

That’s why we started Open to All, and over the past seven years, we’ve brought together 200+ nonprofit partners, 99+ corporate partners, and 750,000+ businesses dedicated to sounding a loud and clear message: We will not return to a time when customers are told, “We don’t serve your kind here.” Businesses around the country have already taken the pledge to maintain welcoming and safe environments for all employees, visitors, customers, vendors, and clients. You can find Open to All decals and placards in storefronts in cities and towns around the world. 

If you are looking to support Open to All businesses in your city, visit opentoall.com to search for businesses near you. From local restaurants to small businesses to mall stores, we have a wide range of inclusive businesses ready to welcome you.  

This holiday season, support the businesses that support you. 

Happy Holidays, 

Calla, Sarita, Kassidy & Cruz, the Open to All Team [/read]