2024 Open to All Gift Guide
Dear Holiday Shopper,
Open to All® believes we all should be safe, respected, and welcome whenever we enter a business. We also understand that doesn’t always happen. According to SEPHORA’s landmark Racial Bias in Retail Study, two in five U.S. retail shoppers have personally experienced unfair treatment on the basis of their race or skin tone. And shoppers of color are three times more likely than white shoppers to feel most often judged by their skin color and ethnicity.
Open to All® is a campaign to transform America towards a shared vision that everyone should be welcome regardless of race, ethnicity, national origin, sex, sexual orientation, gender identity and expression, immigration status, religion, or disability. We believe we all have something to contribute. We believe we can all learn from one another. We believe when businesses commit to supporting their employees, customers, and communities, we all benefit.
Our members put competition aside so they can share best practices to create inclusive and equitable businesses. This is a journey our community has committed to taking together, and we have over 750,000 business members working in coalition to welcome you this holiday season.
This holiday season, we’re asking you to support the businesses that support you.
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