Open to All® is a campaign to transform America towards a shared vision that everyone should be welcome regardless of race, ethnicity, national origin, sex, sexual orientation, gender identity and expression, immigration status, religion, or disability.
We believe we all have something to contribute. We believe we can all learn from one another. We believe when businesses commit to supporting their employees, customers and communities, we all benefit.
That commitment to equality isn’t a single action or statement; it’s a process of steps taken over time. For example:
When the pandemic began, businesses large and small shuttered stores to protect communities. Gap Inc. immediately began producing much-needed face masks. Sephora conducted an expansive first responder gifting program. Open to All worked with our nonprofit coalition members Color of Change, Asian Americans Advancing Justice, and MALDEF to offer a briefing for businesses about how the pandemic impacted communities of color. Twenty-five businesses from companies across the country committed to addressing racial disparities by signing on to
a letter from Open to All urging the business community to examine and work to combat the disparities and discrimination that have caused the COVID-19 global crisis to disproportionately impact Black, Latinx/Hispanic, and Asian American and Pacific Islander (AAPI) communities.
This summer, when our country was having important and long overdue conversations about hate violence and ongoing injustice experienced by the Black community, Airbnb donated a total of $500,000 to the NAACP and the Black Lives Matter Foundation, and created allyship and anti-racism resources for its community. H&M Group donated $500,000 to NAACP, Color Of Change, and the ACLU. Lyft provided $500,000 in ride credit to national civil rights organizations that have been working to facilitate essential transportation and equitable access during the recent crises (National Urban League, NAACP, National Action Network, Black Women’s Roundtable, and National Bail Fund Network).
Our work to create inclusive and equitable businesses is a journey. Open to All worked with our corporate partners to co-produce a Respect & Inclusion e-Learning video and business resource toolkit. We teamed up with Yelp to distribute the video and an array of diversity equity and inclusion resources to 500,000 small businesses.
Never before have so many businesses and nonprofits joined together in a single, unified campaign that sends a message that everyone is welcome, valued, and respected when a business is open to the public, it should be open to all.
This holiday season, support the businesses that support you.
Happy Holidays,
Calla Devlin Rongerude
Director, Open to All®
